Marketing Automation Specialist

Warsaw, Poland Full-time

Would you like to work for fast-growing, innovative company, in an environment established to bring out the Star in you? WebInterpret is offering the opportunity to join a hungry, dynamic team based in Warsaw's newest prime location.

Webinterpret is searching for a skilled, analytical person with a passion for technology and e-commerce, to support our digital marketing campaigns and sales acquisition activities. The Marketing Automation Specialist will play an important role in enhancing the visibility and reputation of Webinterpret within the international e-commerce market.

 

Marketing Automation Specialist

Location: Warsaw, Poland

 

What You'll Do:

  • Designing and improving current usage of marketing automation tool (Marketo).
  • Setting up marketing automation tool for communication with leads and customers.
  • Taking care and maintenance of existing email & SMS campaigns (e.g new triggers, tokens)
  • Planning and deploying e-commerce email marketing campaigns in various languages.
  • Develop a leads nurturing and acquisition strategy for different client segments globally.
  • Assisting with customer retention strategy.
  • Manage lead databases using Salesforce, Marketo.
  • Analysis of results from actions taken (eg ROI tracking in lead acquisition).
  • Cooperation with designers and copywriters in preparing email materials, website development etc

 

Qualifications “Must have”:

  • At least 2 years’ experience managing email and direct marketing communications, creating and launching email campaigns. Also ensuring effective and accurate administration support within all tools.
  • Advanced knowledge and use of marketing automation tool, content personalisation, database segmentation, triggered emails and campaigns configuration.
  • Excel with data and report management. Effective with demonstrable ability to process and understand data using various analytical tools (e.g. Google Analytics, Salesforce).
  • Basic experience in integration marketing automation tool with other services (eg email campaigns triggered via API calls, integration with CRM or providers services like SMS, survey or webinar).
  • Must be committed, motivated, target driven and be equally comfortable working independently or as part of a team.
  • An understanding of the online interactive experience , and the role effective marketing has in within it.

 

The "nice to have"  includes:

  • Working knowledge of  HTML, CSS, Microsoft office products.
  • Working knowledge in managing Marketo (marketing automation tool).
  • Project Management experience is a big plus.

 

Further information will be provided during the selection process.

 

 

Please include the following statement in your application: "I hereby authorize you to process my personal data included in my job application for the needs of the recruitment process in accordance with the Personal Data Protection Act dated 29.08.1997 (uniform text: Journal of Laws of the Republic of Poland 2002 No 101, item 926 with further amendments)".